Strategic clarity underpins the brands that outperform.

A well-defined strategy carves out your space where you stand apart from competitors. It paves your path beyond the profit-purpose dichotomy, so you can captivatingly articulate your unique value to disrupt the status quo and turn your brand into a cultural movement driven by advocates.

This is the secret of brands that transcend traditional boundaries to achieve abundant returns with meaningful impact.

I’ve shaped strategies for over 100 brands, helping them crystallise their positioning, purpose, tone, messaging, activations, impact and route to success.

I help impact pioneers creating new brands in a crowded world, leading established brands through transformation, or building agencies for change.

Recent impactful clients include:
WITHIN 51/49, EL TAYEB NATION, NOWATCH, The Usual Hotels, Lilio, W.Green, MARTAN and House of Holistic Performance.

I previously brought strategies to many global brands including:
Calvin Klein, Mercedes Benz, Galeries Lafayette, H&M, The Kooples, Mulberry, Mango, MAC Cosmetics, Tiffany & Co., La Prairie and Zalando.

Clients and specialisms include impactful:
B2C brands - fashion, lifestyle, beauty, wellbeing, technology, hospitality, food, culture.
B2B businesses - creative agencies, investment platforms, impact courses.
For speaking - summits, podcasts, panels, brands, events, ceremonies.

Take it from them

"Nikki has an exceptional ability to integrate her intuitive understanding of both the spiritual and business realms. Her unique gift for bridging the two brought such enriched authenticity in building my go-to-market strategy."

Hande Sadic, Founder of WITHIN 51/49
"Nikki has the ability to transform brand stories, founder's vision and market situation into a top notch strategy plan. She helped us recognise our beating heart. Nobody I have ever known can feel this as well."

Hylke Muntinga, Founder of NOWATCH
"It was beautiful to see how Nikki managed to shape our wider vision into a strong and concise brand strategy, building a strong brand foundation and helping us hone our purpose and mission."

Maya Puig, Founder of SABIA BOTANICALS
"I can't recommend Nikki enough. We brought her in to craft the Brand & Comms Strategy for OneClimate and wow, did she deliver! Her presentation gave us goosebumps - you can tell this is her genius zone. We call her the Brand Psychic."

Mirco Gluch, Founder of Piggyback Agency
Nikki has been a key pillar in clarifying my vision as a designer. Thanks to Nikki, I was able to refine the identity of my brand EL TAYEB NATION. Her strategic approach has been decisive in the alignment between impact, mission and visual and verbal communication.

Abdel Tayeb, Founder of EL TAYEB NATION
"Working with Nikki is very refreshing - sustainability is intrinsically rooted in her way of working in a dynamic and future-forward way. She's a true powerhouse!

Willa De Goede-Stoutenbèek, Founder of W.Green
"Thanks to her empathy, focus and attention to detail, Nikki helped us convert our company culture and aspired appearance into a brand that connects with our audience based on shared values and beliefs."

Simon Bail, Founder of OneClimate
"Nikki's range of gifts is vast and she works with an uncommon blend of maximum efficiency and shamanic depth, breathing life into brands and igniting power and potential."

Courtney Feider, Founder of These Wild Humans

Strategy services

1 Brand strategy

Positioning, distilled essence and vision, mission, purpose and values: a solid strategic platform rooted in culture, disruption and impact.

2 Content strategy

Tone of voice, narratives that move people, content formats that engage and writing of key pieces.

3 Marketing strategy

Strategic plan across channels, key messaging structure, writing hero messages and taglines, activations and partnerships to build community and catalyse action.

4 Identity design & website

Brand identity design, website creation and campaigns (Nikki’s creative direction or one of her skilled designer collaborators).

Curious to explore how we can work together to accelerate your brand’s growth and impact? I’d love to hear from you.

REACH OUT

Strategic clarity underpins the brands that outperform.

I help impact pioneers creating new brands in a crowded world, leading established brands through transformation, or building agencies for change.

"Nikki has an exceptional ability to integrate her intuitive understanding of both the spiritual and business realms. Her unique gift for bridging the two brought such enriched authenticity in building my go-to-market strategy."

"Nikki has the ability to transform brand stories, founder's vision and market situation into a top notch strategy plan. She helped us recognise our beating heart. Nobody I have ever known can feel this as well."

"It was beautiful to see how Nikki managed to shape our wider vision into a strong and concise brand strategy, building a strong brand foundation and helping us hone our purpose and mission."

"I can't recommend Nikki enough. We brought her in to craft the Brand & Comms Strategy for OneClimate and wow, did she deliver! Her presentation gave us goosebumps - you can tell this is her genius zone. We call her the Brand Psychic."

Nikki has been a key pillar in clarifying my vision as a designer. Thanks to Nikki, I was able to refine the identity of my brand EL TAYEB NATION. Her strategic approach has been decisive in the alignment between impact, mission and visual and verbal communication.

"Working with Nikki is very refreshing - sustainability is intrinsically rooted in her way of working in a dynamic and future-forward way. She's a true powerhouse!

"Thanks to her empathy, focus and attention to detail, Nikki helped us convert our company culture and aspired appearance into a brand that connects with our audience based on shared values and beliefs."

"Nikki's range of gifts is vast and she works with an uncommon blend of maximum efficiency and shamanic depth, breathing life into brands and igniting power and potential."